Conduct guidelines
- We respect thoughtfulness and courtesy.
- Sincerity and reliance is our fundamental.
- Never satisfy our past performance, and deepen our knowledge and enhance our capabilities.
- To rise to the challenge, catch the trend, we aim to be the only company who can handle our client’s demands.
Message
Sanrio Far East is the spin-off corporation from Sanrio Company since 1990, with the belief to utilize accumulated know-how from Sanrio that is globally reputed to be at the top in the field of character merchandising for new business strategy.
We provide every one of article as the gift with minds of friendship, love, sympathy, etc., so it has to be high in design, quality, and safety as the messenger of your thought and care of others.
With this firm belief, we established our own quality assurance center with full equipment of inspection devices and metal detectors in mainland China, where we procure quite big portion of products. Those efforts have been highly reputed by our clients.
We started our licensing agent business in 1996 with the numbers of distinctive properties form corporate brands and pop artists for Japan domestic and Asia region, which leads us to global platform of content marketing.
We think we do not necessarily define the contents of our business operation.
Since these days lifestyles and fads seem to change very fast, our flexibility with consistent philosophy of “Shape your thoughts” can meet market demands.
