August Aspiring to create a new type of social communications business, Shintaro Tsuji establishes Yamanashi Silk Center Co., Ltd. in Tokyo.
The company produces its first original design featuring a strawberry-pattern design and uses it on gift products.
August Publishes poetry collection titled “Ai suru Uta” (Beloved Songs). Begins publishing plan operations.
December Sanrio Greetings Co., Ltd. is established.
December The first Sanrio "Gift Gate" shop opens in Shinjuku Ward, Tokyo.
April Yamanashi Silk Center Co., Ltd. changes its name to Sanrio Co., Ltd. and relocates to Gotanda in Shinagawa Ward, Tokyo.
June The first Sanrio Salon restaurant is opened in Gotanda TOC building, Tokyo.
October Sanrio Greetings Co., Ltd. is merged with Sanrio Co., Ltd. Film production activities commence.
The characters Hello Kitty, Patty & Jimmy are created.
December Sanrio Film Corporation of America (currently Sanrio, Inc.) is established in Hollywood, California. U.S. film production and distribution activities commence.
March The first Hello Kitty product (a coin purse) hits the market.
April The monthly print publication The Strawberry News is launched.
August Sanrio's first step into the commercial film industry comes with the release of the animated feature Little Jumbo.
The characters Little Twin Stars, and My Melody are created.
April Character merchandise licensing activities begin.
May Sanrio, Inc. is established in San Jose, California.
August The first U.S. Gift Gate store opens in Eastridge, California. The first "Sanrio Festival" is held.
November The merchandise control and computer divisions are enlarged and moved to Etchujima in Tokyo's Koto Ward.
April The movie "Who Are the DeBolts? And Where Did They Get Nineteen Kids?" wins an Academy Award for Best Feature-length Documentary.
May Sanrio releases its first 70-millimeter animated feature lm “Winds of Change” (“Metamorphosis”).
The feature-length lm “Kitakitsune Monogatari” (“The Glacier fox”) opens in theaters in Japan.
May A branch office (currently, Sanrio G.m.b.H.) is opened in Hamburg, West Germany to coordinate development of the European market.
April Sanrio is listed on the Second Section of the Tokyo Stock Exchange.
January Sanrio's listing is moved to the First Section of the Tokyo Stock Exchange.
October Sanrio’s airs first for-TV animated cartoon, “Button Nose.”
January Head office moves from Gotanda to Osaki, also in Shinagawa Ward.
Sanrio Communication World Co., Ltd. (currently Sanrio Entertainment Co., Ltd.) is established to operate Sanrio Puroland theme park.
October Sanrio participates in the establishment of Harmonyland Co., Ltd. (currently Sanrio Entertainment Co., Ltd.), in Hijimachi, Oita Prefecture.
September Sanrio opens a second distribution center in Tachikawa Tokyo.
April Sanrio Far East Co.,Ltd. is established.
December Sanrio Puroland theme park opens in Tama Tokyo.
April Harmonyland theme park opens in Hijimachi, Oita Prefecture.
May Hello Kitty is appointed child goodwill envoy of UNICEF in Japan.
August The number of Sanrio shares in one round lot is reduced from 1,000 to 100.
September Sanrio’s distribution centers are relocated and consolidated to a single site in Machida, Tokyo. The character Cinnamoroll is created.
The character Sugarbunnies is created.
May Hello Kitty is appointed goodwill tourism ambassador for China and Hong Kong under the nation’s Visit Japan Campaign undertaken by the Ministry of Land, Infrastructure, Transport and Tourism.
Joint development of Jewelpet character.
July Sanrio Entertainment Co., Ltd. is established for the amalgamated operation of theme parks.
May Head office moves to 1-11-1, Osaki, Shinagawa Ward, Tokyo
The character KIRIMICHAN. and Gudetama are created.
The character SHINKAIZOKU and HUMMINGMINT are created.
The character Aggretsuko and RiluRiluFairilu are created.
July Appointment of Tomokuni Tsuji as President and CEO / Shintaro Tsuji as Founder and Chairman.