Company History

1960
August
Aspiring to create a new type of social communications business, Shintaro Tsuji establishes Yamanashi Silk Center Co., Ltd. in Tokyo.
1962
The company produces its first original design featuring a strawberry-pattern design and uses it on gift products.
1966
August
Publishes poetry collection titled “Ai suru Uta” (Beloved Songs). Begins publishing plan operations.
1969
December
Sanrio Greetings Co., Ltd. is established.
1971
December
The first Sanrio "Gift Gate" shop opens in Shinjuku Ward, Tokyo.
1973
April
Yamanashi Silk Center Co., Ltd. changes its name to Sanrio Co., Ltd. and relocates to Gotanda in Shinagawa Ward, Tokyo.
June
The first Sanrio Salon restaurant is opened in Gotanda TOC building, Tokyo.
October
Sanrio Greetings Co., Ltd. is merged with Sanrio Co., Ltd. Film production activities commence.
1974
The characters Hello Kitty, Patty & Jimmy are created.
December
Sanrio Film Corporation of America (currently Sanrio, Inc.) is established in Hollywood, California.
U.S. film production and distribution activities commence.
1975
March
The first Hello Kitty product (a coin purse) hits the market.
April
The monthly print publication The Strawberry News is launched.
August
Sanrio's first step into the commercial film industry comes with the release of the animated feature Little Jumbo.
The characters Little Twin Stars, and My Melody are created.
1976
April
Character merchandise licensing activities begin.
May
Sanrio, Inc. is established in San Jose, California.
August
The first U.S. Gift Gate store opens in Eastridge, California.
The first "Sanrio Festival" is held.
1977
November
The merchandise control and computer divisions are enlarged and moved to Etchujima in Tokyo's Koto Ward.
1978
April
The movie "Who Are the DeBolts? And Where Did They Get Nineteen Kids?" wins an Academy Award for Best Feature-length Documentary.
May
Sanrio releases its first 70-millimeter animated feature lm “Winds of Change” (“Metamorphosis”).
July
The feature-length lm “Kitakitsune Monogatari” (“The Glacier fox”) opens in theaters in Japan.
1980
May
A branch office (currently, Sanrio G.m.b.H.) is opened in Hamburg, West Germany to coordinate development of the European market.
1982
April
Sanrio is listed on the Second Section of the Tokyo Stock Exchange.
1984
January
Sanrio's listing is moved to the First Section of the Tokyo Stock Exchange.
1985
October
Sanrio’s airs first for-TV animated cartoon, “Button Nose.”
1987
January
Head office moves from Gotanda to Osaki, also in Shinagawa Ward.
Sanrio Communication World Co., Ltd. (currently Sanrio Entertainment Co., Ltd.) is established to operate Sanrio Puroland theme park.
1988
October
Sanrio participates in the establishment of Harmonyland Co., Ltd. (currently Sanrio Entertainment Co., Ltd.), in Hijimachi, Oita Prefecture.
1989
September
Sanrio opens a second distribution center in Tachikawa Tokyo.
1990
April
Sanrio Far East Co.,Ltd. is established.
December
Sanrio Puroland theme park opens in Tama Tokyo.
1991
April
Harmonyland theme park opens in Hijimachi, Oita Prefecture.
1994
May
Hello Kitty is appointed child goodwill envoy of UNICEF in Japan.
2000
August
The number of Sanrio shares in one round lot is reduced from 1,000 to 100.
2001
September
Sanrio’s distribution centers are relocated and consolidated to a single site in Machida, Tokyo.
The character Cinnamoroll is created.
2004
The character Sugarbunnies is created.
2008
May
Hello Kitty is appointed goodwill tourism ambassador for China and Hong Kong under the nation’s Visit Japan Campaign undertaken by the Ministry of Land, Infrastructure, Transport and Tourism.
Joint development of Jewelpet character.
2009
July
Sanrio Entertainment Co., Ltd. is established for the amalgamated operation of theme parks.
2012
May
Head office moves to 1-11-1, Osaki, Shinagawa Ward, Tokyo
2013
The character KIRIMICHAN. and Gudetama are created.
2014
The character SHINKAIZOKU and HUMMINGMINT are created.
2015
The character Aggretsuko and RiluRiluFairilu are created.
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