August As the first step towards building the Social Communication Business, Shintaro Tsuji establishes Yamanashi Silk Center Co., Ltd. with 1 million yen in capital.
Sanrio's first original character design, Strawberry, is produced.
August Published poetry collection entitled "Ai suru Uta (Beloved Songs)." Began planning/retail activities for publications.
December Sanrio Greetings Co., Ltd. is established.
December The first "Gift Gate" shop is opened in Shinjuku Ward, Tokyo.
April The company is officially established under its new name, Sanrio Company Co., Ltd.Head office is moved to Gotanda, in Tokyo's Shinagawa Ward.
June The first Sanrio Salon restaurant is opened in Gotanda TOC building, Tokyo.
October Sanrio Greetings Co., Ltd. is merged with Sanrio Co., Ltd. Film production activities commence.
The characters Hello Kitty, Patty & Jimmy are created.
December Sanrio Film Corporation of America (currently Sanrio, Inc.) is established in Hollywood, California. U.S. film production and distribution activities commence.
March Began sale of first Hello Kitty product (small purse).
April The monthly print publication Strawberry News is launched.
August Sanrio's first step into the commercial film industry comes with the release of the animated feature Little Jumbo.
The characters Little Twin Stars, and My Melody are created.
April Character merchandise licensing activities begin.
May Sanrio, Inc. is established in San Jose, California.
August The first U.S. Gift Gate store opens in Eastridge, California. The first "Sanrio Festival" is held.
November The merchandise control and computer divisions are enlarged and moved to Etchujima in Tokyo's Koto Ward.
April The movie Who Are the DeBolts? And Where Did They Get Nineteen Kids? wins an American academy award under the documentary feature category.
May Sanrio launches its fist 70mm animated feature, Winds of Change (a.k.a. Metamorphosis), in the U.S.
July The feature length film Kitakitsune Monogatari (the Glacier fox) opens in domestic movie theaters.
May A branch office (currently, Sanrio G.m.b.H.) is opened in Hamburg, West Germany to coordinate development of the European market.
April Sanrio is listed on the second section of the Tokyo stock Exchange.
January Sanrio's listing is moved to the first section of the Tokyo Stock Exchange.
October Sanrio's first for-TV animated cartoon, Button Nose, is aired.
January Head office moves from Gotanda to Osaki, also in Shinagawa Ward. Established Sanrio Communication World Co., Ltd. (currently Sanrio Entertainment Co., Ltd.) as operating company for Sanrio Puroland.
October Sanrio participates in the establishment of Harmonyland Co., Ltd. (currently Sanrio Entertainment Co., Ltd.), in Hijimachi, Oita Prefecture.
September Sanrio opens a second distribution center in Tachikawa City, Metropolitan Tokyo.
April Sanrio Far East Co.,Ltd. is established.
December Sanrio Puroland theme park opens in Tama City, Metropolitan Tokyo.
April Harmonyland theme park opens in Hijimachi, Oita Prefecture.
May Hello Kitty is appointed child goodwill envoy of UNICEF in Japan.
August The number of Sanrio shares in one round lot is reduced from 1,000 to 100.
September Sanrio's distribution centers are consolidated and relocated under one roof in Machida city, Metropolitan Tokyo. The character Cinnamoroll is created.
The character Sugarbunnies is created.
May Hello Kitty appointed as the "tourism ambassador for Visit Japan Campaign in China and Hong Kong" by Ministry of Land, Infrastructure, Transport and Tourism.
Joint development of Jewelpet character.
July Established Sanrio Entertainment Co., Ltd. for the amalgamated operation of theme parks.